Difference between Social Media Marketing & Digital Marketing
Many people use social media marketing & digital marketing interchangeably. Social media is an integral part of digital marketing but alone it won’t be considered as a complete digital marketing campaign. Understanding the difference is the key to build an effective marketing strategy to promote a business.
What is digital marketing?
Definition of Marketing says it is an action or business of promoting and selling products or services, including market research and advertising. Adding Digital to Marketing will explain that using the digital media channels to promote the products or a business.
What is exactly social media marketing?
Social media is just a part or component of digital marketing. It is marketing the products or business through all social media channels like Facebook, Instagram, LinkedIn, YouTube, Twitter, Snapchat & other social networking sites.
Social Media & Digital marketing may have similar goals but have different core areas. Let’s list out the key difference between social media & digital marketing.
| Social Media Marketing | Digital Marketing |
Platforms Used | Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest Etc. | All social media, website, E-mail, TV, Radio, Mobile App Etc. Includes all internet based & non-internet-based channels. |
Focus | Reach social media customers & create engagement. Grab attention in the best manner. | Uses not just social media but different channels to reach the target audience. |
Reach | Limited to the boundaries of social media sites. | Broader as it is not bound to internet-based channels. |
Speed | Faster due to the active response of the social media users in the form of likes, share, comments which makes the post reach a larger audience in short span of time. | Comparatively slow as the marketing channels take longer duration to show the results. |
Which one is better? Social media or Digital Marketing?
Social media is an essential part of digital marketing since it allows business to engage instantly with their audience. However digital marketing can create more diverse channels for campaigns. It can bring in additional features for a successful campaign. It is ideal to include social media in your digital marketing to achieve the desired results.
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