Ramaiah Evolute is a platform that focuses on startups who are working on cutting edge technology, innovation and provide them a necessary platform for long term value and economic driven growth.
The main problem they were facing was increased loading time on all devices and not being mobile friendly. In addition to that they wanted Lead generation forms and a CMS system for their team members. The overall design for the website was dull and the colour scheme was dull and jarring.
We started with an overall audit of the website in all responsiveness, which made us identify the issues and problems. Then we did a deep competitor analysis to identify what the competitors are doing correctly and incorrectly.
We initiated our strategy choosing the colour scheme for the website. The colours we as follows:
Red : Generates Action, Ambition, Attention, Passion like emotions.
Blue : Generates Calming, Clean, Peaceful like emotions.
Once the colour scheme was decided, we worked on a wire frame to have an initial outlook for the website.
From the wire frame we created a UI design for all responsiveness, making it resonate with the brand identity. Once the design was ready we shared it to the client for approval. Once the design was approved we initiated the development of the website. It was up and running in 10 days. But before launching it we had to initiate the User experience testing phase, for that we made our testing department go through the website. Following were the questionnaire asked conducting User Experience:
Changes were made according to the feedback we received and was presented to the client again for final approval.