Earthen Shades are pioneers in customized jacquard fabrics with a B2C business model. With state of the art weaving set up, Earthen Shades offers finest jacquard fabrics in natural blended yarns (Includes cotton, lines, silk & polyester blends).
Client wanted a logo that conveyed strength, longevity & brand recognition in the market. The case study aims to communicate the efforts & thought put into the logo design & provide viewers with an appreciation for its effectiveness.
We wanted to depict the qualities of their fabric into the logo. So we started with showcasing different colours within various shapes. The best suited was a circular shape, which showed various colours around its insides. To that we added the name of the company which is “Earthen Shades”.
The final logo showed resemblance, recognition & brand identity. Which were further used for making different stationeries including (Cards, Mockups, Banners etc).