Tattvamassi was founded with the vision to be India’s most favoured coaching organisation. Their goal is to bring about measurable increase in productivity and empower lives & businesses through life and business coaching.
We started by deciding the colour pallet and choose the following colours.
Green: Brings out positive , up scale emotions
Blue: Brings out Strong, Loyal, Authoritative Emotions.
Many different variations were used to strengthen the brand identity. The design strategy was produced for a unique visual narrative that was reflected in all the brand communication. Our objective was to create a more recognisable logo for people to remember.
In response to the client’s request for a contemporary & distinctive brand that would set them apart from their competitors we designed a logo that depicts a “Tree” for unlimited growth and transformation over a period of time. Making it minimalistic and recognisable.
We made them a new logo, colour scheme, typography as well as brand guidelines to maintain consistency.