What is the Role of Breadcrumbs in SEO?
First let us know what breadcrumbs are.
These are the elements which are called as small menu used for navigation through the website for creating better UX. They guide people to understand where they are on the website. It helps them to go back to the previous page or home page from the current page. It is usually located on top of the page just below the main menu.
Having breadcrumbs in website is useful for both search engines & people who visit the website.
There are 3 types of Breadcrumbs.
- Hierarchy Based Breadcrumbs- These are the common type of breadcrumbs which shows the location of the user on the website.
- Attribute Based Breadcrumbs – These are used in an e-commerce website to show the attributes selected by the users.
- History Based Breadcrumbs – These are like the browsing history showing the pages visited by the user.
Why is it important for SEO?
This small menu helps google to understand the structure of the website & hence makes it easy for google to crawl the website.
Like how it guides your website visitor, it guides Google too. It is the easier way for the Google to categorise the website data on search results. It shows the breadcrumbs in search results instead of permalinks.
People like to explore more on the website when they have track of their movement back. This helps to reduce the bounce rate. Lower the bounce rate meaning better the website UX.
Breadcrumbs are easy to implement & takes your website higher in SERPs.
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