Even while e-commerce was always thought to be the way of the future, now it is more apparent than ever. After COVID-19 hit our lives, we distanced ourselves from the outside world due to uncertainty, apprehension, social distancing, and as a precaution. It acted as an accelerator for numerous industries, propelling developments years ahead of where natural growth would have otherwise brought them. E-Commerce benefited from this trend as well. As more individuals were compelled to shop online, the many advantages of e-commerce websites for both firms and customers came to light.
With the growing digitalization of modern life over the past several years, eCommerce websites have grown to play a crucial role in the worldwide business marketplace. It should not be surprising that e-Commerce platforms are flourishing in every region of the world given the tremendous expansion in Internet availability and use as well as the growing demand for online transactions.
Shopify, Magento, WooCommerce, PrestaShop, OpenCart, and BigCommerce are some of the popular e-commerce platforms. For online merchants who desire quality and efficiency in addition to simplicity and a wide range of features, Shopify is the best option.
Let’s see what makes Shopify a best suited e-commerce platform for your business.
Shopify is a straightforward platform that takes no time to set up and operate. For those seeking a comprehensive solution free of any technical concerns with the creation and hosting of the online store, it is the finest alternative. The software and infrastructure required for the launch of the website are provided by the platform itself. Both the user interface and the admin interface are simple to use and appealing. Extensive documentation and video guides are available on the Shopify site.
The platform has a few expert templates that make it easier to build distinctive and eye-catching online stores. It has a basic theme out of the box, but designers and developers may customize it to build a store with a rich user interface and excellent user experience.
If you own an ecommerce marketplace, you will have to deal with impatient consumers and secure sensitive customer data, including credit card information. For an e-commerce store safeguarding the private, sensitive, and financial information of its consumer is crucial. Website must therefore be quick, safe, and always accessible. The reliability that a hosted solution offers is one of its main benefits. Your business and shopping cart will always be accessible thanks to Shopify’s server maintenance and upgrades, which will also ensure that pages load swiftly.
People visiting the website through mobile are higher than the desktop. Looking at that having a mobile-optimized website is a necessary, not option. Shopify provides a free built-in mobile commerce shopping cart, and all of its themes are mobile responsive, your store will look fantastic on all devices and your customers will be able to easily shop wherever they are.
In addition, if you want to manage your store while on the road, there are free iPhone and Android apps available.
There are more than 160 free/paid themes available in the Shopify theme store. All of these themes are mobile responsive and full customizable.
When your store is complete, it is essential to optimize it for search engines to increase visitors. SEO is essential to ensuring that customers looking for your products can simply visit your website. A key difference between Shopify and other e-commerce systems is its improved capacity to develop landing pages for the campaigns. Additionally, it supports SEO criteria like unique meta tags and title tags.
You can access a wide variety of marketing tools through the app store, such as social media integration, product reviews, and email marketing. Shopify gives you the option to create discount codes. All themes contain icons for social media. Additionally, Shopify Kit has been created to assist if you feel a little overwhelmed by digital marketing and the potential time commitment. Based on your products, audience, and shop performance, it does market activities like a virtual employee by recommending them and carrying them out.
Shopify offers its own payment gateway that is powered by Stripe in addition to being linked with dozens of other gateways. You will not pay any transaction fees if you opt to utilize this, plus you’ll pay less for using your credit card. Additionally, using it does not call for a merchant account.
If you are looking for a Shopify website for your business, we are here to help you. Visit us at Shloka Concepts Services.