Social media has evolved into a potent tool for corporations and companies to expand their customer base. Moreover, half of the world’s population, or around 4.7 billion people, utilise social media, according to Kepios. For brands to avoid losing out on innumerable earning possibilities, it is crucial to utilise this enormous market.

However, social media offers a lot more advantages than just a wider audience. Additionally, it allows companies to establish sincere personal connections with potential clients and offer memorable experiences that draw consumers and followers on social media.

In all honesty, it’s simple to identify businesses whose internet presence is motivated by the idea that “we must do this if we want to be relevant.” Those are the ones that consistently post the same boring content in the hopes that by just existing, they would gain enough exposure and social proof to persuade their intended audience to convert.

Social Media Stagnation does exist –

Social media has the advantage of providing unrestricted expansion. You boost social media engagement and conversions as you earn more followers. Every piece of information you publish is viewed by more people, increasing the value of each action you do.

Sadly, dynamic algorithms and ever-shifting trends might make your following count stagnate or even decrease. You’ll see that your regular social media updates are not drawing attention and that your social media strategies are not paying off.

All hope’s not lost when your Social Media game gets stagnant. Here are 3 easy ways –

1. Never ignore hashtags – Don’t undervalue the power of a well-chosen hashtag as you explore for strategies to revamp your social media presence. The appropriate hashtag may help you join popular trends and get thousands of followers in a matter of days, weeks, or months. They can also help you contact individuals who are interested in a certain style of content.

    Recall these three essential ideas to maximise the use of hashtags:

• Use just enough.
• Combine keywords from different niches.
• Conduct in-depth studies on the subjects that interest your audience so that you can actively give material that will connect.

2. Engagement, Engagement, Engagement – It takes a lot of time and effort to run a business. Consequently, launching a social media campaign is the last thing that busy business owners are thinking about.
   
   Social media postings are frequently created in preparation, scheduled in advance, and automated. Although this streamlines and expedites operations for companies, it has no positive effects on connecting with your target audience. Utilizing automated content generation and scheduling too much violates the point of having social media profiles, which is to be sociable.

3. Use more videos – Starting to invest in video production could be the answer for you if you just have the means (or the will) to modify one aspect of your social media marketing plan.
   
   The average daily time spent consuming material by consumers has increased to 145 minutes during the last two years. Video is undoubtedly one of the most captivating content types available, making it a fantastic method to draw in your audience. However, the fact that it has the potential for sharing makes it much more time-worthy.

For less than a minute of material, a well-made video may generate hundreds, if not millions, of views for your company. And if all goes according to plan, you may even see your work go viral, bringing your business in front of a ton of new fans who are eager to engage.

These are the 3 tactics you may use to resurrect the social media presence of your company.

All of these are rather simple, as you can see. They do, however, need that you maintain the integrity of your brand, interact with your audience, experiment with different formats and distribution methods.

But if you follow through with all of that, you’ll get fantastic results, including an increase in website traffic and company development in addition to follower numbers.

And all of that is due to the value-packed, attention-grabbing material you give to your audience.

Reach out to us if you are looking for digital marketing or social media marketing for your business @Shloka Concepts.