Family Doctor Case Study

WEBSITE DESIGN & DEVELOPMENT

THE FAMILY DOCTOR

They are a one-stop solution for outpatient health care. The Family Doctor Clinics in Bangalore was born for bridging the gaps in the current healthcare ecosystem with the adoption of best practices and the latest technology. The family doctor clinic has touched over 2 million lives and is always looking forward to serving many more. They provide trustworthy and affordable healthcare for you and your family in your neighborhood!

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Responsive Design
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Reduce in the Bounce Rate of site
Problem

Family Doctor previous site had 30 pages. The challenge was to reduce the pages and make a site much sleeker and informative with the same content but with fewer pages. Also, the site was not responsive. So we had to work towards a responsive site.

Approach

We developed a design language with strong elements from their brand book to create a distinguished appearance that works across different campaign styles.

The design was kept clean and centered around where we want the user to go within the site and which actions we need him to take.

We tried to find a balance between features and a streamlined funnel—something to be validated once we give it in hands of a couple of thousand users.

At the same time, we made sure the design would look great in the mobile and tab versions as well.

Result

Average click rate on the site increased to 25% on the desktop and 35% on the mobile. The bounce rate of the site also was reduced by 12%.

OUR PROCESS
Ideation

Analyzing the client’s requirement looking at the long-term objectives. Understanding the business needs the website/app must address, and the functionalities required to achieve this.

UX Design

Creating the site architecture including sitemap and wireframes for the pages. It ill be based on their stories, case studies, and services. A solid wireframe provides a guide for defining the content hierarchy on the page.

UI Design

Once the wireframe is done next step to create the look and feel of the website/app. Visual design will be based on the brand guidelines of the organization. Font & color will be decided as per the brand guidelines. A structural design layout will be created which will look appealing for the target audience.

Development & launch

Once the design is approved coding for the development will be started. It is the most crucial part as this stage will bring life to the visual designs. Relevant content will be put across after the development is completed. Every link will be tested to make sure there are no broken links. Compatibility testing will be done for all the devices.

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Testimonial from Client

Our experience with Shlokha Concepts has been a wonderful experience. Their approach to get the work done on time, while maintaining a sense of professionalism has greatly helped us to create our website on time. The quality of their work reflects on their projects. Would definitely refer their services.

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