Important tips to boost SEO on your WordPress Website

Are you looking for tips to improve your WordPress website’s SEO outside of Yoast? Follow the below suggestions to improve your WordPress SEO & rank higher on search engines. A good hosting provider Website speed is one of the criteria to rank higher on Google. A Good host can push your SERP’s higher on search …

Difference between Social Media Marketing & Digital Marketing

Many people use social media marketing & digital marketing interchangeably. Social media is an integral part of digital marketing but alone it won’t be considered as a complete digital marketing campaign. Understanding the difference is the key to build an effective marketing strategy to promote a business. What is digital marketing? Definition of Marketing says …

All about Alt Text: What It Is, How to Write It, and Why It Matters to SEO

What Is Image Alt Text Alt text (alternative text) also known as alt attributes & alt description, is a hidden text within an HTML code to describe the appearance and function of an image on a page. This description of an image displays when the website does not load or a screen reader program is …

Why and how to use shapes in our logo

When we design a logo for our business, lot of thoughts goes into it. We would need a logo which depicts company’s profile and vision. Colour and Geometrical shapes used in a logo play an important role in branding. Here I’m trying to spread knowledge about using shapes in logo. Shapes are used in logo …

Why should you worry about Google Page Experience?

A new ranking algorithm by Google called Page Experience will come into effect by Mid-June 2021.  So, What is Page experience? It is a new SEO metric rolled out by Google to measure the usability of a website through a user’s experience. As per Google, it is a set of signals that measure how users …

What is the Role of Breadcrumbs in SEO?

First let us know what breadcrumbs are. These are the elements which are called as small menu used for navigation through the website for creating better UX. They guide people to understand where they are on the website. It helps them to go back to the previous page or home page from the current page. …

Power of hashtags in social media

What is a hashtag? Once it was known as the “pound” sign or been a synonymous for the game of Tic Tac Toe. Now Hashtag characterizes content to make it more discoverable to the people searching for a content. It can be a combination of letters, numbers, symbols or emojis preceded by # (Hashtag) and …

Importance of Digital Marketing for a Start-up

Starting a business is hard! It is a great achievement if you are able to launch your business in the current global scenario. Start-ups develop products and services to fill the gaps in the existing market. The word start-up is associated with a business that has high growth potential. Lot of pressure on them to …

How to build your brand during social distancing?

Social distancing guideline has become everyone’s new normal. Amidst Covid-19 pandemic, engaging and retaining clients without in person interaction is difficult. When people are isolated, embracing the remote technology is proving to be the way forward. As the Covid-19 pandemic begins to unfold, soon we may be living in a digital world entirely. Here are …

How to promote your content on Pinterest

Pinterest is a visually driven third most popular social media platform after Facebook and Twitter. With more than 230 million users actively engaged to discover the variety of new products in any category. Pinterest is a goldmine of opportunity to promote your content. It is one affordable tool for all brands to make them stand …

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