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All about Alt Text: What It Is, How to Write It, and Why It Matters to SEO

What Is Image Alt Text

Alt text (alternative text) also known as alt attributes & alt description, is a hidden text within an HTML code to describe the appearance and function of an image on a page. This description of an image displays when the website does not load or a screen reader program is utilized.

How To Write Image Alt Text

On WordPress

In WordPress, you can easily add alt text to your images – you don’t even need to know HTML to do so. (However, I recommend obtaining at least a rudimentary understanding of HTML. It’s really useful.)

You’ll see an alt text option when you upload a new photo or choose a photo in your Media Library. Simply enter your alt text into the area, and WordPress will save it for you.


If you’re an experienced HTML user or eager to learn, you’ll find that adding picture alt text directly to your code is simple. Example: Here is your image HTML code after you’ve inserted the alt text “Digital marketing company bangalore :”

<img src=”×683.jpg” width=”1024″ height=”683″ alt=” Digital marketing company title=”bangalore “>

Why It Matters to SEO

Proper implementation of Alt text can help increase Web accessibility. Its purpose is to describe images to visitors who are unable to see them. This includes screen readers and browsers that block images, but it also includes users who are sight-impaired or otherwise unable to visually identify an image. Screen reader software is an assistive tool that vocally interpret text for visual impaired. It was designed to help the visually impaired have the best possible user experience.

Including alt text with your images ensures all users, regardless of visual ability, can appreciate the content on your site.

The header of Google’s image article is “Use descriptive alt text.” This is not by possibility: Google places a strong emphasis on alt text. It is used to determine not just what is on the image, but also how it connects to the surrounding text. As per Yoast SEO content analysis, they have a feature that specifically checks that you have at least one image with an alt tag that contains your focus key phrase.

It is not only humans that benefit from visual aspects being explained in text. If utilized correctly, alt text may also substantially improve your SEO. The best part is that the correct method to use alt text for SEO is also the perfect way to use alt text for accessibility. As a result, optimizing your content for one improves the other. Because search engines rank your website based on both usability and keywords, you should strive for alt text that describes the picture while utilizing relevant keywords.

As a result, we recommend that you optimize your alt text to include your keywords, but only if the image permits it. It is not a smart idea to just utilize your key phrase or a set of keywords as alt text, since this can affect both accessibility and, ultimately, SEO.

Interested in discovering more about how to improve your site’s search engine optimization score? Visit us at if you would want an SEO audit.

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